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Avoid the Next Market Crash, Master Non-Public Investments 


Learn the basic building blocks of Alternative Investments and types of investment options within a multitude of categories: non-public investments, how to liquidate "cash-in" your investment, market benchmarks, and more. 
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Take high quality online courses from knowledgeable alternative investors. 
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Access to what Bay Street won't show you

Earn Like an Owner, Secured Like a Lender - learn the basic building blocks of alternative investments and optimize your portfolio. 

Why “TheAlternative.ca”?

Most financial advice is built for the average investor.

You're not average.

TheAlternative.ca is where curious, self-directed Canadians come to challenge conventional thinking — and find strategies that actually fit their financial life. From smarter capital allocation to cutting insurance waste, from institutional investment tactics to timeless fundamentals — we cover what traditional sources overlook, and tell you honestly when the traditional source is still your best bet. Think differently. Invest deliberately. Build something that lasts.

Curated video content 

Exceptional experiences with thought-provoking information throughout. 

Info session with a tax specialist

Learn basic tools from a tax specialist on why alternative investments should fit in your portfolio

Free book with enrollment. 

"Family Wealth" book with enrollment. 
Usual cost $20.00 CAD

Additional Course Production

More Educational Courses to Come
What is TheAlternative.ca?

TheAlternative.ca is a non-profit educational platform built on a straightforward belief: better financial knowledge should be available to everyone - not just those who can afford a corner-office advisor. Funded by sponsorships and course enrolment fees - every dollar of which goes back into developing new content and reaching a wider audience.

Learn deliberately. 
We welcome you to explore TheAlternative.ca 
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This Program is for you if....

Explore your creativity!
  • You Want to Diversify Beyond Stocks and Bonds
  • You Must Provide For Your Own Retirement
  • You're Interested in Purchasing an Investment Property to Generate Rental Income 
  • You're an Eligible Investor Looking to Enhance Your Portfolio with Private Market Opportunities
  • Learning From Reputable Industry Professionals 
  • Insights to power your goals

Course Outcomes

✓ Understand Enhanced Portfolio Diversification and Risk Management
By understanding these assets, investors can diversify their portfolios, potentially reducing overall risk and improving returns.

✓ Increase Knowledge of Alternative Investment Vehicles: Gaining insights into hedge fund strategies, private equity approaches, real asset investing, and managed futures.

✓ Understanding Proficiency in Due Diligence and Performance Evaluation

✓ Understanding how to assess fund managers, understand fee structures, and analyze performance metrics.

✓ Understanding of Regulatory and Ethical Considerations:
Providing insights into the legal and ethical considerations specific to alternative assets.

What People are Saying

Take a Look 

GD

Edmonton, AB
"I just went through the ups and downs of my public market portfolio. I’m relieved to know I can move some of away from that volatility."

Dealing Representative

Vancouver, BC
"I work in the industry and always come up against the same thing. Not enough people know about the alternative investment market and they don’t know how to access it when they learn they actually have options. Well done. The first course is very good. And that it’s free is even better."

TG

Ottawa, ON 
"I can’t believe nobody let me know about the advantages of alternative investments. I didn’t even know I had options."

HS

Toronto, ON
"The initial course was extremely eduational, why do not banks tell us about alternative investments?"

Learners

Courses

Min in the first course divided into six short  videos

A guide for Alternative Assets

Alternative Investments are separate from publicly traded stocks, mutual funds, and bonds. They are assets like Real Estate, Private Equity, Hedge Funds, or those outside the public stock market.

Alternative Investments can produce high single-digit to mid-teens returns with little or no volatility. Steady returns in the range of 8-9% are not uncommon with Alternative Investments.

What does low volatility look like? These investments are not bought and sold like stocks, so the price doesn’t change daily. In exchange, they do come with longer holding periods from 6 months to 2 years or more. For these reasons, they form an important part of every portfolio but usually don’t occupy the whole portfolio.

The Overview on Alternative Investment course goes into more detail and provides great examples of portfolio allocations.